LinkedIn gets a bad name for good reason.
Some of it is performative. Some of it is exhausting. And no, you don’t need to write fake life lessons about every coffee, meeting or minor career update.
But opting out completely isn’t neutral anymore.
In reputation-based work, visibility matters. People need to remember what you do, what you know and how you think.
That doesn’t mean posting every day.
It can be as simple as commenting thoughtfully, sharing something useful once in a while, or showing up in a way that actually sounds like you.
You don’t need to be cringe to be visible.
And honestly, the people who do LinkedIn quietly and well stand out because they’re not trying too hard.
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